Better Embroidery Better Life
SINSIM specializes in the R&D, production and sales of computer‑controlled embroidery machines. Boasting a long‑standing brand heritage and core technologies, it is listed among the second‑batch Specialized, Refined, Differential and Innovative (SRDI) "Little Giant" Enterprises and the first‑batch Key National SRDI "Little Giant" Enterprises designated by the Ministry of Industry and Information Technology. As a leading enterprise in China’s computer‑controlled embroidery machine industry, the Company offers a full spectrum of major computer‑controlled embroidery machine models with extensive specifications. Various auxiliary devices can be fitted to realize diverse embroidery processes.
Global Sales Coverage
Technological Innovation
Corporate History
Products encompass flat embroidery machine series, special machine series, and multifunctional small embroidery machine series. These are widely applied in various fields including apparel, home textiles, car interior, footwear, toys, bags and luggage, healthcare, and outdoor supplies.
In 2024, the company achieved sales revenue of RMB 1.03 billion and a net profit of RMB 127 million. Its products are exported to over 56 countries and regions globally, holding a leading market share in the embroidery machine sector.
Supported by a Provincial-Level Enterprise Technology Center and a Provincial-Level High-Tech R&D Center, the company boasts more than 379 national patents (including over 90 invention patents).
Guided by the business concept of “Trust in Honesty, Victory in Quality,” Xinsheng Technology advances its intelligent and green transformation, drives the upgrading of the embroidery equipment industry, and strives to become a global leader in technological innovation for embroidery equipment.
Become a globally trusted and influential leading enterprise in the embroidery equipment industry
Construction of the SINSIM Future Factory commenced.
The company’s annual revenue surpassed 1 billion RMB, and its listing application on the National Equities Exchange and Quotations (NEEQ) was approved.
Home textile embroidery machines entered the Jiangsu market and grew into one of the company’s flagship product lines.
The 176-head wide-format multi-color embroidery machine for home textiles was selected for the National Torch Program.
The modular, multifunctional computerized embroidery machine was selected for the National Torch Program.
The new manufacturing campus was finished and put into production, driving capacity expansion.
The brand was rebranded as "SINSIM", Successfully achieved registration both domestically and internationally.
Xingshun Precision and Ered were founded. The industrial embroidery machine won the title of "Manufacturing Single Champion Product" issued by the Ministry of Industry and Information Technology (MIIT).
It was selected into the first batch of national Key Specialized, Refined, Differential and Innovative "Little Giant" Enterprises.
The company successfully completed its shareholding reform and incorporated as Zhejiang Xinsheng Technology Co., Ltd.
Subsidiary Zhuji Xinsheng Machinery Manufacturing Co.,Ltd. went into operation. In the same year, the enterprise secured a spot among China’s Top 10 Sewing Machinery Manufacturers.
XINSHENG Computerized embroidery machine was certified as a Zhejiang Famous Brand Product; the four-in-one hybrid computer embroidery machine was selected for the National Torch Program.
Zhuji Xinsheng Sewing Equipment Co., Ltd. was founded.
Zhuji Xinsheng Computer Embroidery Machine Factory was established, launching the "XINSHENG" brand.
