Trust in Honesty , Victory in Quality.

About Us

Better Embroidery Better Life

Zhejiang Xinsheng Technology Corp., Ltd. is a globally renowned leader in the embroidery machine industry, recognized for its substantial scale, dynamic presence, and strong competitiveness.Established in 2004, the SINSIM brand was founded in 2002. With over 20 years of dedication to innovation and excellence, the company has been honored with numerous accolades. These include being designated as part of the first and second group of national key "Specialized, Refined, Distinctive and Innovative" Little Giant Enterprise (MIIT Key Program) . Additionally, it was ranked among the top ten enterprises in China's light industry sewing equipment sector and the top fifty equipment manufacturers in China's light industry in 2024. Adhering to the concept of “Trust in Honesty, Victory in Quality,” the company advances with the times, continuously transcends itself, and looks toward the future with the ultimate goal of building a respected century-old enterprise.

Core Business Technological
Advantages

00
+ Countries and Regions

Global Sales Coverage

000
+ Invention Patents

Technological Innovation

00
+ Years

Corporate History

Product Structure

Products encompass flat embroidery machine series, special machine series, and multifunctional small embroidery machine series. These are widely applied in various fields including apparel, home textiles, car interior, footwear, toys, bags and luggage, healthcare, and outdoor supplies.

Market Share

In 2024, the company achieved sales revenue of RMB 1.03 billion and a net profit of RMB 127 million. Its products are exported to over 80 countries and regions globally, holding a leading market share in the embroidery machine sector.

R&D Capability

Supported by a Provincial-Level Enterprise Technology Center and a Provincial-Level High-Tech R&D Center, the company boasts more than 400 national patents (including over 70 invention patents).

Vision

Guided by the business concept of “Trust in Honesty, Victory in Quality,” Xinsheng Technology advances its intelligent and green transformation, drives the upgrading of the embroidery equipment industry, and strives to become a global leader in technological innovation for embroidery equipment.

Development History

Become a globally trusted and influential leading enterprise in the embroidery equipment industry

2024 → 2025

2024-PRESENT TRANSFORMATION AND LEADERSHIP

Global conglomerate operations and international collaboration.

  • 2024

    Company revenue exceeded ¥1 billion; approved for listing on the National Equities Exchange and Quotations (NEEQ) system.

2010 → 2018

RISING THROUGH INNOVATION

Technological transformation towards internationalization.

  • 2011

    New factory put into production, expanding annual production capacity to 3,000 units.

  • 2015

    Ultra-multi-head high-speed computer embroidery machine was selected for the National Torch Program.

  • 2018

    Subsidiary Zhuji Xinshun Machinery Manufacturing Co., Ltd. began production; ranked among China’s Top 10 Sewing Machinery Enterprises in the same year.

2019 → 2023

SOARING AND SURPASSING

Diversified R&D transformation under a large-group strategy.

  • 2019

    Achieved industry-leading sales; In the same year, the company successfully changed its shares to establish Zhejiang SINSIM Technology Co., Ltd.

  • 2021

    Selected as one of the first batch of national key "Little Giant" enterprises with specialization, precision and innovation.

  • 2023

    Successfully acquired Xinshun Precision and Zhuji ERED Intelligent Eletromechanical Equipment Co.,Ltd. awarded the "Manufacturing Single Champion Product" title by the Ministry of Industry and Information Technology(MIIT).

2002 → 2009

FOUNDED ON ACCUMULATION

Rising from grassroots, thriving through self-reliance.

  • 2002

    Established Zhuji Xinsheng Computer Embroidery Machine Factory and founded the SINSIM brand.

  • 2006

    Upgraded and renamed to Zhejiang Xinsheng Sewing Equipment Co., Ltd., achieving an annual production capacity of 800 units.

  • 2009

    Rebranded as SINSIM; independently developed the world’s first four-in-one hybrid computer embroidery machine.